Women Uniting For Good Conference

Conceptualized the design look and feel for the 2024 Women Uniting for Good conference. Created the visual system guidelines for the conference and art-directed my team of internal designers, contractors, and vendors to bring the concept to life. Collateral for this conference ranged from digital to print to experiential and beyond, with the goal of creating an immersive experience that introduced our United Way network to the refreshed United Way Brand.